This is the Locarno, a luxurious 5-row design that adds some texture and personality to the Apple Watch.

With this 5-row design, the Locarno gives us a platform to offer multiple choices to suit your tastes. It comes in a variety of finishes including 3 gorgeous two-tone styles; a subtle combination of polished and brushed steel for a more quiet elegance, a sporty brushed two-tone black or a luxurious polished two-tone black for a great compliment to the watch.

Each link in this band is beautifully engineered from 5 separate components, which are made with extruded steel rods that take a month to produce as the start of the process. In fact, 114 components (not including the buckle, pins and screws) are individually and meticulously fabricated, polished and then hand-selected to make up the links in each band. The finish and comfort of this type of construction are unparalleled. Like the brushed Revo, Velo (steel) and Vitero (steel), all versions of the Locarno have polished sides, which perfectly matches the steel Apple Watch's polished case finish.

There's also a more subdued all-brushed version and a classy all-polished version to compliment your style. Finishing this off are the all-brushed black and all-polished black versions if you have the black steel or Space Grey aluminum Apple Watches.

With the flexibility of this band comes incredible comfort as it effortlessly contours around your wrist. We've had numerous happy customers tell us that it's better than their watch bands from Rolex, Breitling, Omega, etc, and that's extremely high praise. We've even heard comments from watch traditionalists say that they aren't really into the Apple Watch, but this Locarno band made them think twice about it. You can read more about what they think here.